Values
Apple values are the qualities , customs , standards and
principles that the company believes will help him and his employees to
succeed. They are the foundation of what we do and how we do it . Overall,
Apple are identified as a single company .
These are the values that govern the conduct of business
of APPLE INC:
Empathy customers / users
Providing superior products that fill real needs and
provide lasting value. We deal fairly with competitors and meet customers and suppliers
more than half. We are really interested in solving customer problems , and we
will not compromise our ethics and integrity in the name of profit .
Aggression / Performance
Set aggressive goals and to achieve them outselves hard
disk. We recognize that this is a unique moment , when our products wil change
the way we work and live. It's an adventure , and we're in this together.
Positive social contribution
Create products that extend human capabilities , freeing
people from drudgery and help them achieve more than working separately. But
beyond that , we hope to make this world a better place to live. As a corporate
citizen , we want to be an economic, intellectual and social asset in
communities where we operate.
Innovation / Vision
We have built our company on innovation, delivering
products that were new and necessary. The inherent risks following accepted our
vision , and work to develop leading products that command the profit margins
we strive for.
Quality Excellence /
We care about what we do. Built on Apple products a level
of quality , performance and value that the respect and loyalty of our
customers win. In Apple , quality management is critical to our continued
success.
we recognize each person 's contribution to Apple's success
, and we share the economic benefits derived from high performance. We also
recognize that the rewards must be psychological as well as financial , and
strive to create an environment where each person can share the adventure and
excitement of working at Apple.
